Author Archives: Skye Rodgers

About Skye Rodgers

Freelance writer and public relations professional.

Top 5 Reasons I Love Email Newsletters

The latest and greatest way to promote our services and engage our customers seems to change daily. As far as ways to push our messages out to clients and potential clients, we have been hoodwinked by social media into thinking … Continue reading

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An Old-Fashioned Letter Provides Powerful PR

Sometimes we overlook one of the most powerful PR tools in our toolbox. While we grapple with emerging technologies and content-hungry social media feeds, we forget that sometimes writing a good letter is the most effective way to communicate. And yes, I’m … Continue reading

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Top Six Necessary Conditions for a Successful Team

Teamwork. Many of us dread it. Most of us have been part of a dysfunctional team and know all too well the pitfalls: frustration, confusion, overwork, low-productivity. The fact is though, we can’t get along in life, let alone work, without being … Continue reading

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Top 5 Ways to Make Sure Your Strategic Plan is Used

It amazes me how strategically plan-less we are most of the time; especially when it comes to public relations and marketing. I think most of us realize how important it is to have a plan and even undertake the planning … Continue reading

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Improve Communication by Developing Primary Messages

Public relations and marketing efforts can be made so much easier if the business or organization has a clear and concise set of primary messages, also known as key messages. These messages are essentially positioning statements that accurately reflect a company’s vision, mission, … Continue reading

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Common Themes Emerge at Social Media Conference

The Social Fresh East Conference held in Tampa last month was jam-packed – both with attendees and great information on the latest social media trends. The sold-out conference was full of an amazing variety of people, from corporate professionals to small … Continue reading

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Need Social Media Training? Get Ready for Social Fresh EAST

  I have been a public relations professional since 1991. Yes, I am dating myself, but I do so to point out how much has changed in the profession over the past 20 years. When I started there was no … Continue reading

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