Category Archives: Strategic Communication

An Old-Fashioned Letter Provides Powerful PR

Sometimes we overlook one of the most powerful PR tools in our toolbox. While we grapple with emerging technologies and content-hungry social media feeds, we forget that sometimes writing a good letter is the most effective way to communicate. And yes, I’m … Continue reading

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Improve Communication by Developing Primary Messages

Public relations and marketing efforts can be made so much easier if the business or organization has a clear and concise set of primary messages, also known as key messages. These messages are essentially positioning statements that accurately reflect a company’s vision, mission, … Continue reading

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3 Easy Holiday-Ways to Build Organizational Goodwill

No Grinches allowed! The holidays are a wonderful and appropriate time to build goodwill for your organization. With shrinking budgets, parties and gifts may not be possible, but there are still cost-effective ways to show your organization’s holiday spirit. Below are three easy … Continue reading

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Burn the Books? Check out this video!

After 10 years working as public relations counsel for libraries, I have developed a huge soft spot for them and their ongoing struggles to prove their worth to the public, government funders, and donors. Especially today, as digital books, newspapers, and magazines have become widely available … Continue reading

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Is Your Organization Authentic?

There is a lot of emphasis today on being “authentic.” Making Times Magazine’s “Top 10 List of Future Revolutions” several years ago, seeking the authentic has become a part of our daily lives. Organizations of all kinds have found success because their audiences … Continue reading

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