Tag Archives: public relations

Need Social Media Training? Get Ready for Social Fresh EAST

  I have been a public relations professional since 1991. Yes, I am dating myself, but I do so to point out how much has changed in the profession over the past 20 years. When I started there was no … Continue reading

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Step 3 to Creating Your 2013 PR and Marketing Strategy

Welcome to the third of four articles sharing with you the pr and marketing strategy planning process I’ve developed to be simple, scalable and useful for almost any situation. Let me know if you have any questions or other ideas, I would love … Continue reading

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Ready to Plan Your 2013 PR and Marketing Strategy? Help is here!

Happy New Year! I hope you had a wonderful time over the holidays. But now, the parties are over and family has departed. Back at work, the new year heralds a fresh opportunity to develop or refine your PR and marketing … Continue reading

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Media Relations Made Easy

Media relations is a wonderfully cost-effective way to generate support for your organization. And it’s not hard to do! With just three easy steps, you could be on your way to seeing your organization in the news. 1. Develop a media … Continue reading

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Burn the Books? Check out this video!

After 10 years working as public relations counsel for libraries, I have developed a huge soft spot for them and their ongoing struggles to prove their worth to the public, government funders, and donors. Especially today, as digital books, newspapers, and magazines have become widely available … Continue reading

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What The Presidential Election Can Teach Us About Social Media

As a public relations professional, I have always been fascinated by the ultimate question: How can I change the behavior of my audience? This is the ultimate question, because it’s the one we all seek the answer to. It’s the reason we … Continue reading

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Is Your Organization Authentic?

There is a lot of emphasis today on being “authentic.” Making Times Magazine’s “Top 10 List of Future Revolutions” several years ago, seeking the authentic has become a part of our daily lives. Organizations of all kinds have found success because their audiences … Continue reading

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