Tag Archives: social media

Need Social Media Training? Get Ready for Social Fresh EAST

  I have been a public relations professional since 1991. Yes, I am dating myself, but I do so to point out how much has changed in the profession over the past 20 years. When I started there was no … Continue reading

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What The Presidential Election Can Teach Us About Social Media

As a public relations professional, I have always been fascinated by the ultimate question: How can I change the behavior of my audience? This is the ultimate question, because it’s the one we all seek the answer to. It’s the reason we … Continue reading

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Social Media is a Two-Way Street

Everyone is jumping on the social media bandwagon these days. Twitter accounts, blogs, and Facebook pages are being created at blurring speeds. As anyone who has been through this process knows, creating these social media communication channels is a great start, but … Continue reading

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